Reputation Monitoring Quick Reference
Metric Thresholds at a Glance
| Metric | Warning | Critical | Action |
|---|---|---|---|
| Bounce Rate | 4% | 5% | Auto-pause |
| Complaint Rate | 0.08% | 0.1% | Auto-pause |
| Reputation Score | 70 | 50 | Review needed |
Reputation Policies
| Policy | Threshold | Use Case |
|---|---|---|
| Standard | 5% bounce / 0.1% complaint | Default - most users |
| Strict | Lower thresholds | High-volume senders |
| None | No auto-pause | Advanced users only |
Status Indicators
| Color | Status | Score | Action |
|---|---|---|---|
| š¢ Green | Healthy | 90-100 | None |
| š” Yellow | Warning | 70-89 | Monitor |
| š Orange | Critical | 50-69 | Act now |
| š“ Red | Paused | 0-49 | Urgent |
Common Issues - Quick Fixes
High Bounce Rate
Immediate Actions:
- ā Remove all hard bounces
- ā Check recent imports
- ā Enable email validation
- ā Implement double opt-in
Long-term:
- Clean list quarterly
- Use verification services
- Monitor list sources
High Complaint Rate
Immediate Actions:
- ā Review recent campaigns
- ā Check unsubscribe link visibility
- ā Verify opt-in records
- ā Reduce sending frequency
Long-term:
- Improve segmentation
- Set clear expectations
- Monitor engagement
- Remove inactive users
Account Paused
Resolution Steps:
- ā Review dashboard for cause
- ā Take corrective action
- ā Document fixes
- ā Request reinstatement
- ā Wait 24-48 hours
Monitoring Checklist
Weekly (Users)
- Check reputation dashboard
- Review bounce/complaint rates
- Clean email list
- Monitor engagement
- Update best practices
Key Metrics Formulas
Bounce Rate
Bounce Rate = (Hard Bounces / Total Sent) Ć 100Complaint Rate
Complaint Rate = (Complaints / Total Sent) Ć 100API Endpoints Quick Reference
User Endpoints
| Endpoint | Method | Purpose |
|---|---|---|
/api/reputation/status | GET | Current metrics |
/api/reputation/findings | GET | Active findings |
/api/reputation/history | GET | 30-day history |
/api/reputation/request-reinstatement | POST | Request review |
Email Templates
User Pause Notification
Subject: Action Required: Your PostBeagle Account Has Been Paused
Key Points:
- Explain which metric triggered pause
- Provide specific corrective actions
- Link to dashboard
- Timeline for resolution
User Resume Confirmation
Subject: Your PostBeagle Account Has Been Reactivated
Key Points:
- Confirm account is active
- Remind of best practices
- Encourage monitoring
- Provide support contact
Troubleshooting Decision Tree
User Can't Send Campaigns
Is account paused?
āā Yes ā Check dashboard for reason
ā āā Request reinstatement
āā No ā Check domain verification
āā Not verified ā Verify domain
āā Verified ā Check sender profile
āā Contact supportMetrics Look Wrong
Is sending volume > 100?
āā No ā Insufficient data, wait for more sends
āā Yes ā Wait for the next 15-min threshold check
āā Still wrong ā Check bounce/complaint event logs
āā Matches logs ā Metrics correctBest Practices Checklist
For Users
List Management:
- Use double opt-in
- Remove bounces immediately
- Clean list quarterly
- Validate emails on import
- Segment by engagement
Email Content:
- Clear subject lines
- Prominent unsubscribe link
- Match subscriber expectations
- Personalize content
- Test before sending
Authentication:
- SPF record configured
- DKIM signing enabled
- DMARC policy set
- Domain verified
- DNS records current
Contact Information
User Support
- Email: [email protected]
- Dashboard: Settings ā Reputation Monitoring
- Hours: 9 AM - 5 PM EST, Mon-Fri
Useful Links
- User Guide - Complete user documentation
- Google Postmaster Tools
- Microsoft SNDS
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Last Updated: June 2026