Pricing that scales with you.

Frequently asked questions

What counts as a subscriber?

Any contact subscribed to at least one of your lists, counted once however many lists they're on. Contacts who never subscribed, such as customers imported with your order history, don't count, and neither do unsubscribes or hard bounces.

What happens if I exceed my email cap?

We'll keep sending and notify you. If you regularly go over, switch to the next subscriber tier or move up a plan - both options are visible in your billing page.

Why is your pricing so much lower than Mailchimp / Klaviyo?

Most ESPs sit on top of AWS SES, SendGrid, or Mailgun and pay per-email margins to those providers. We built our own delivery infrastructure, so we don't have that cost - and we pass the savings on.

Can I use my own dedicated IP?

Yes - included on the Scale plan. Required for senders above 100k subscribers if you want to manage your own reputation.

Is there a free plan?

Yes - start free with no credit card, and explore the product at your own pace. Upgrade to a paid plan whenever you're ready.

Can I downgrade later?

Yes, at any time. If you downgrade mid-cycle, the new price kicks in at your next billing date.